What is a Link Builder

A newly constructed site needs an enormous amount of promotion in order to get a high page rank and a top position in search engine results. The big question now is how?

For every task there is a right person to do it. Site promotion is the usual task of a Link Builder. Link Builder is responsible for building backlinks to your site. Backlinks are incoming links to a site. The more backlinks the site has the more important it is to other site. Other name for backlinks are incoming links, inbound links, inlinks, and inward links. What are the possible tasks that a Link Builder can do to create backlinks? Here are a few of them.

• Directory Submission - it is one of the simplest ways to promote a site or gain incoming links. Links coming from directories are more reliable because there are people who will review the site first before it will be approved and be posted in the directories. Once your site is approved then it is proven that your site contains useful information.

• Article Submission - is one of the key elements to acquire more traffic to your site. Article submission exposes and promotes your site to more people. Therefore, increasing traffic, visitors/subscribers and sales. In every article submission directories there is a resource box where you can put the name of the author of the article, information of the author and a link pointing to your site.
  

• Forum Signature Linking - forum signature linking is when a link builder participates in a forum and put a link of the site that he or she is promoting at the bottom of the post. This results in a back link which aids to traffic on your site. This kind of exposure is a good way to promote your site and hopefully generate some business out of it.

• Reciprocal Linking - a reciprocal link occurs when two sites decide to exchange links and provide a link on their site that points to the site of there new partner. Reciprocal links are known to increase traffic to one’s site and help in a site’s ranking on search engines. It also leads to a site’s visibility and accessibility to people.

• Online Bookmarking - online bookmarking, also known as social bookmarking, is done when people register with a social bookmarking site to be able to publicly save, categorize and share a particular site within a community. Other people and communities can also see this information.

• Blog commenting - this is done by searching blogs that has the same theme with the site you are trying to promote. The link builder will leave a comment to every post that he or she finds interesting. Blog commenting is a great way to increase if the blog that you are commenting is popular and has a lot of visitors everyday.